Responsibilities and Expertise:
Tanya oversees all digital assets and social media platforms for Retail First. Tanya works with the Marketing team to mentor, educate and drive digital campaign planning, implementation, optimisation, and reporting, ensuring that offline and online media and marketing are fully integrated.
Tanya proactively researches changes in digital and social platforms to ensure the digital marketing direction is innovative and engaging. She applies data and qualitative insights to support future digital planning and optimisation.
Tanya has over 20 years experience in varying Marketing roles with Retail First, Leda, QIC and 97.3/4KQ radio.