We have previously shared that we are launching our own Retail First AI Factory. We are excited to reveal its name and announce that rollout has officially commenced.
Meet ARIA – Retail First’s Personal AI Assistant!
We’re thrilled to introduce ARIA, Retail First’s innovative AI Assistant, now rolling out across our entire team. ARIA launches with an intuitive chat platform and, over the next six months, will integrate with our key business systems, making information access and collaboration easier and more efficient for everyone.
With ARIA, we’re empowering our people by giving them a digital assistant that streamlines tasks, provides instant answers, and unlocks new opportunities for productivity and efficiency. Our approach ensures AI works for us, supporting and enhancing the human touch at the heart of Retail First.
We look forward to seeing ARIA become an invaluable part of daily life for our colleagues and to setting a new benchmark for smart, people-centred innovation in the retail sector.


